Sam Wortman

GPT-2 flipped the switch for me in 2019. What began as a data journalism experiment became a full career pivot into AI and a commitment to building teams that use it to reimagine how marketing gets done.

Since then, I’ve built and led AI-native product marketing teams that scale creativity, accelerate adoption, and bridge the gap between innovation and execution. At Fractl, I pioneered GPT-2 for campaigns with Goldman Sachs and eBay. At McCann, I created 100+ pieces for Verizon’s 5G Edge while running early AI trainings. At Vivun, I drove 4X revenue growth with AI-powered content. At Matillion, I built AI product marketing from the ground up and trained a 30-person team on ChatGPT-4.

Now, as Senior Director of Product Marketing for AI & Data at Striim, I’m focused on establishing Striim as the real-time data integration platform for Agentic AI. That includes building custom GPTs for messaging frameworks, persona-driven positioning, and competitive intelligence, while partnering with sales to accelerate adoption of Striim’s real-time and AI capabilities.

For me, AI is the operating system of modern marketing. My vision is to lead teams that are as intelligent, scalable, and innovative as the technologies they showcase.

Outside of work, I’m usually behind a camera shooting black-and-white photography, playing guitar, or writing fiction that’s hopefully a little better than half-decent.